Last week Mercer thoroughly explained the basics of Google Analytics. The focus was on: Who are your users? Where do they come from? What actions do they take? What are the results of those actions? To get the right answers he took us on a journey to getting to know…

Last week Peep Laja, Ton Wesseling and Ben Labay took us through how to do Conversion research, how to avoid pitfalls, setting hypotheses, running A/B tests and interpreting the results. At week 5 at CXL Growth Marketing Minidegree we dive into the world of Data and Analytics. The sections of…

Growth experiments are in the center of the Growth Marketing Process. And Conversion Rate Optimization is a powerful tool in a Growth Marketer’s arsenal. …

I’ve never worked as a Growth Marketer in my past. In my previous work, I shared the same goals with them, partly covered their tasks and imitated their processes to a degree. …