Research XL Framework

Step 1: Technical Analysis

Step 2: Heuristic Analysis

Fogg Behaviour Model

Step 3: Digital Analytics

  1. What are the leaks?
  2. How do different segments behave?
  3. What are users doing?
  4. What actions correlate with higher conversions?

Step 4: Mouse Tracking and Form Analytics

Step 5: Qualitative Surveys

Step 6: User Testing

Running A/B Tests

The Roar Model

--

--

--

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

43 cold pitching insights that will shake your business world

4 Steps to Creating an Engaging Omnichannel Ecommerce Strategy

How To Stop Bad Ads In Mobile Apps: New Guidance from GeoEdge and InMobi

Creating Automatic Win-Back emails with MailChimp

WP Profiler|2021 Review With Bonuses!

Daily Post #44 Rehearsing Your Pitch, Talk or Speech

Sales Perspective: What is Lead Generation?

An Image text about Sales Perspective: What is Lead Generation?

GET YOUR MARKETING MANAGEMENT BACK ON TRACK WITH A SOCIAL MEDIA COLLABORATION AND APPROVAL PROCESS

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Can Hamaloğlu

Can Hamaloğlu

More from Medium

How to Formulate a New Experiment Idea

A Digital Marketing Strategy that Works in 2022

A laptop on a glass desk with a analytics dashboard on the screen

Here’s the scoop on the growth loop — the best way to make your campaigns viral

The Recipe for Exponential Growth of your Company: Branding and Marketing

A website image depicting ‘Branding and Marketing: A Digital Marketer’s Guide’ written on it.