Landing Page Optimization

  • Page users “land on”, entrance page
  • First page users see after clicking an ad source
  • Page that works independently of the site/ app
  • Focused on a clear conversion goal
  • Shortens journey from click to conversion
  • Follows up on ”promises” made in an ad source
  • Speaks to user motivation & addresses barriers
  • Answers important questions & creates clarity
  • Creates a clear path to the conversion goal

Cognitive Biases

Wireframing

Information Hierarchy

  1. Target Audience: Who are you communicating with?
  2. Goal: What do you want them to do?
  3. Source: Where is this traffic coming from?

Product Messaging

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